His book behavior modification what it is and how to do it with dr joseph pear first published in 1978 is used as a primary text at many universities in 14 countries and various editions have. Behavior modification what it is and how to do it martin garry l pear joseph isbn 9780137195763 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Behavior modification10 e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader the authors begin with basic principles and procedures of behavior modification and then provide readers with how to skills such as observing and recording next the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field readers will emerge with a thorough understanding of . Behavior modification is the process of changing patterns of human behavior over the long term using various motivational techniques mainly consequences negative reinforcement and rewards positive reinforcement the ultimate goal is to swap objectionable problematic or disagreeable behaviors with more positive desirable behaviors behavior modification works with just about everyone