The definitive guide to branding best practices the best of branding is the first and only book to reveal the findings of the corporate branding index r a proprietary database created by corebrand the only branding firm that ties the corporate brand to bottom line performance that examines over 1000 companies across 34 40 industries and tracks each companys reputation communication and financial performance founder and ceo of corebrand james gregory shares the results via case . The definitive guide to branding best practices the best of branding is the first and only book to reveal the findings of the corporate branding index andreg a proprietary database created by corebrand the only branding firm that ties the corporate brand to bottom line performance that examines over 1000 companies across 34 40 industries and tracks each companys reputation communication and financial performance founder and ceo of corebrand james gregory shares the results via case . Best practice 1 audit your brand effectively weve spoken at length about how to effectively audit your brand so we wont go into too much detail here but most of the branding best practices that other sites list can be grouped into this category by effectively auditing your brand and how it fits into your competitive landscape you put yourself in the drivers seat when defining your brands voice and perspective. In the best of branding branding pioneer jim gregory publishes for the first time ever findings from his revolutionary corporate branding indexandreg this index which for more than a decade has compiled branding results from more than 1000 companies is todays most influential and exhaustive database on what works